TY  - JOUR
AB  - Distribution is more than just the nuts and bolts of transport and warehousing. Used properly, it can be the key to effective marketing. SPD, in offering its distribution services to manufacturers, sees itself as making a contribution to a client's marketing needs, helping it to secure its rightful place in the market. This article describes how SPD approaches its clients' problems in distribution and marketing.
VL  - 1
IS  - 3
SN  - 0307-2363
DO  - 10.1108/eb017732
UR  - https://doi.org/10.1108/eb017732
PY  - 1973
Y1  - 1973/01/01
TI  - DISTRIBUTION: —the key to effective marketing
T2  - Retail and Distribution Management
PB  - MCB UP Ltd
SP  - 19
EP  - 22
Y2  - 2024/09/22
ER  -