THE HOME FREEZER COMES INTO ITS OWN

Abstract

In this special market analysis report, we take a look at the burgeoning home freezer business — an estimated 11 per cent home ownership by the end of this year. This has stimulated the development of home freezer centres, selling frozen food in excess of £20 million. Multiples and supermarkets, as one might expect, are reacting promptly. The trend towards less frequent shopping plus likely development of off‐centre superstores, argues favourably for the long‐term prospects.

Citation

Kemp, G. (1973), "THE HOME FREEZER COMES INTO ITS OWN", Retail and Distribution Management, Vol. 1 No. 2, pp. 9-14. https://doi.org/10.1108/eb017719