TY  - JOUR
AB  - The catering industry forms the subject of our first market analysis report. It is an industry which has been much criticised for its indifferent marketing and its inefficient use of labour. Ray Davey argues here that only franchising will help the independent caterer to survive.
VL  - 1
IS  - 1
SN  - 0307-2363
DO  - 10.1108/eb017715
UR  - https://doi.org/10.1108/eb017715
AU  - Davey Ray
PY  - 1973
Y1  - 1973/01/01
TI  - THE NAME OF THE GAME IS FRANCHISING
T2  - Retail and Distribution Management
PB  - MCB UP Ltd
SP  - 23
EP  - 27
Y2  - 2024/04/25
ER  -