THE NAME OF THE GAME IS FRANCHISING

Abstract

The catering industry forms the subject of our first market analysis report. It is an industry which has been much criticised for its indifferent marketing and its inefficient use of labour. Ray Davey argues here that only franchising will help the independent caterer to survive.

Citation

Davey, R. (1973), "THE NAME OF THE GAME IS FRANCHISING", Retail and Distribution Management, Vol. 1 No. 1, pp. 23-27. https://doi.org/10.1108/eb017715