A ROGUE RETAILER: TRAGO MILLS: a success story

Abstract

A retailing company in Cornwall, which was established seven years ago with a working capital of £2,000, now brings in a pre‐tax profit of 16% on a turnover of £3½m. At the same time it advertises on its goods ‘an all round discount on average retail prices of something above 30%’. If one adds that two out of its three branches are operated withoutplanning permission and despite enforcement notices; that its staff is self‐employed (a situation which was instigated at the same time as SET was introduced) and that the owner takes independence to the length of generating his own electricity, one begins to understand that this is a rogue organisation.

Citation

Moir, C. (1973), "A ROGUE RETAILER: TRAGO MILLS: a success story", Retail and Distribution Management, Vol. 1 No. 1, pp. 8-10. https://doi.org/10.1108/eb017711