This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000619. When citing the article, please cite: Roger W. Brooksbank, (1991), “Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners”, European Journal of Marketing, Vol. 25 Iss: 5, pp. 20 - 29.
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