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Procurement and its Role in Corporate Strategy: An Overview of the Wine and Spirit Industry

Barry Sutton (The Wine Society)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 January 1989

590

Abstract

Procurement can be seen as a key element in any organisational corporate strategy. The development of a procurement strategy is examined, discussing insights gained in the application of such a policy within an international drinks and leisure organisation.

Keywords

Citation

Sutton, B. (1989), "Procurement and its Role in Corporate Strategy: An Overview of the Wine and Spirit Industry", International Journal of Wine Marketing, Vol. 1 No. 1, pp. 49-59. https://doi.org/10.1108/eb017570

Publisher

:

MCB UP Ltd

Copyright © 1989, MCB UP Limited

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