Procurement and its Role in Corporate Strategy: An Overview of the Wine and Spirit Industry

Barry Sutton (The Wine Society)

International Journal of Wine Marketing

ISSN: 0954-7541

Publication date: 1 January 1989

Abstract

Procurement can be seen as a key element in any organisational corporate strategy. The development of a procurement strategy is examined, discussing insights gained in the application of such a policy within an international drinks and leisure organisation.

Keywords

Citation

Sutton, B. (1989), "Procurement and its Role in Corporate Strategy: An Overview of the Wine and Spirit Industry", International Journal of Wine Marketing, Vol. 1 No. 1, pp. 49-59. https://doi.org/10.1108/eb017570

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1989, MCB UP Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
To rent this content from Deepdyve, please click the button.
If you think you should have access to this content, click the button to contact our support team.