TY  - JOUR
AB  - The main purpose of this article is to explain and clarify the general approach to examining in Marketing as an aid to students of the Association. It may be useful, however, to start with a brief discussion of marketing and its role in modern management, and to identify factors which tend to differentiate it from other areas of management study and practice.
VL  - 26
IS  - 9
SN  - 0040-0912
DO  - 10.1108/eb017064
UR  - https://doi.org/10.1108/eb017064
AU  - Marklew A.
PY  - 1984
Y1  - 1984/01/01
TI  - Student section: EXAMINATIONS IN MARKETING
T2  - Education + Training
PB  - MCB UP Ltd
SP  - 268
EP  - 270
Y2  - 2024/04/25
ER  -