Film as a training medium

Lyndon Jones (Chairman of the Association of Business Executives (ABE))

Education + Training

ISSN: 0040-0912

Publication date: 1 July 1984

Abstract

Two of the most effective means of relaying information are face‐to‐face interpersonal communication and electronic visual communication. Studies of motion pictures show that in most instances combining sight, sound, colour and motion at the same time results in a higher degree of credibility, impact and information retention than a speech or the printed word.

Citation

Jones, L. (1984), "Film as a training medium", Education + Training, Vol. 26 No. 7, pp. 216-217. https://doi.org/10.1108/eb017045

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Publisher

:

MCB UP Ltd

Copyright © 1984, MCB UP Limited

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