Achieving Buyer‐Seller Satisfaction through Carrier Service

Abstract

An integral part of customer service revolves around distribution. With markets broadening geographically, technology advancing, economic conditions and interest rates more volatile, and deregulation of transportation a reality, the carrier is becoming more critical for corporate success. As a consequence, carrier services are essential to strategies designed to generate profit as well as provide for marketing system effectiveness. Although such services previously were optional, they are now required.

Citation

Wagner, W. (1987), "Achieving Buyer‐Seller Satisfaction through Carrier Service", International Journal of Physical Distribution & Materials Management, Vol. 17 No. 3, pp. 17-27. https://doi.org/10.1108/eb014656