The physical distribution concept is a customer‐oriented business philosophy supported by integrated physical distribution activities aimed at generating customer satisfac‐tion as a means of satisfying fundamental organisational goals, of which profit is perhaps the most important. It can therefore be expected that those companies whose chief executives support this business philosophy and who consequently ensure that their organisations are physical distribution oriented, will perform better financially than similar organisations which are not physical distribution oriented.
Staude, G.E. (1985), "The Influence of the Physical Distribution Concept on Financial Performance", International Journal of Physical Distribution & Materials Management, Vol. 15 No. 3, pp. 5-16. https://doi.org/10.1108/eb014606
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