Food Brokers in the Distribution Channel

Abstract

The purpose of this study was to examine the distribution channel interface between manufacturers of nationally branded canned food products and food brokers. In addition to the generation of descriptive information about the food broker—food manufacturer channel dyad, hypotheses were tested concerning the degree of consensus between food broker and food manufacturer perceptions of (a) the reasons food manufacturers use food brokers to distribute nationally branded canned food products and (b) their respective roles in the marketing of nationally branded canned food products.

Citation

Teas, R.K., Evans, R.E. and Horrell, J.F. (1982), "Food Brokers in the Distribution Channel", International Journal of Physical Distribution & Materials Management, Vol. 12 No. 1, pp. 29-41. https://doi.org/10.1108/eb014526