Customer Service: A Managerial Approach to Controlling Marketing Channel Conflict

Abstract

Providing the services which customers need and want is vital for assuring necessary product and distribution support in a marketing channel. This paper illustrates a method of identifying those customer service needs and aligning suppliers' customer service activities to meet those needs.

Citation

Levy, M. (1981), "Customer Service: A Managerial Approach to Controlling Marketing Channel Conflict", International Journal of Physical Distribution & Materials Management, Vol. 11 No. 7, pp. 38-52. https://doi.org/10.1108/eb014515