TY  - JOUR
AB  - Attention has been paid recently to the retail‐consumer link in the distribution channel. The importance of this attention, both for the retailer's revenues and the consumer's satisfaction, is obvious, but the way in which this link should be modelled is not obvious. A critical component for any such model is a measure of retail‐consumer separation or distance. In this article a measure of cognitive distance is proposed and evaluated with encouraging results.
VL  - 6
IS  - 5
SN  - 0020-7527
DO  - 10.1108/eb014376
UR  - https://doi.org/10.1108/eb014376
AU  - Crask M.R.
AU  - McKay D.B.
PY  - 1976
Y1  - 1976/01/01
TI  - Measuring the Retail‐Consumer Link in Consumer Logistics
T2  - International Journal of Physical Distribution
PB  - MCB UP Ltd
SP  - 252
EP  - 261
Y2  - 2024/04/20
ER  -