Measuring the Retail‐Consumer Link in Consumer Logistics

Abstract

Attention has been paid recently to the retail‐consumer link in the distribution channel. The importance of this attention, both for the retailer's revenues and the consumer's satisfaction, is obvious, but the way in which this link should be modelled is not obvious. A critical component for any such model is a measure of retail‐consumer separation or distance. In this article a measure of cognitive distance is proposed and evaluated with encouraging results.

Citation

Crask, M.R. and McKay, D.B. (1976), "Measuring the Retail‐Consumer Link in Consumer Logistics", International Journal of Physical Distribution, Vol. 6 No. 5, pp. 252-261. https://doi.org/10.1108/eb014376