TY  - JOUR
AB  - This article applies the theory of coalition formation in triads to channels of distribution. The theory explains alternative power strategies of weaker (smaller) channel members to dominance by more powerful channel entities. Six pre‐coalition situations are examined to aid in predicting the possible conditions that may form, given an uneven distribution of power in the channel system. This type of analysis could be used to predict disadvantageous power combinations in the channels of distribution to the overall macro effectiveness of the channel system.
VL  - 5
IS  - 3
SN  - 0020-7527
DO  - 10.1108/eb014339
UR  - https://doi.org/10.1108/eb014339
AU  - Harvey Michael G.
PY  - 1975
Y1  - 1975/01/01
TI  - Coalition Theory and Channels of Distribution: An Alternative Power Strategy
T2  - International Journal of Physical Distribution
PB  - MCB UP Ltd
SP  - 148
EP  - 156
Y2  - 2024/04/24
ER  -