TY  - JOUR
AB  - This article reports on research into the transportation cost element of physical distribution in an Australian packaging materials company. The authors describe how mathematical programming was applied to rationalise the allocation of customers between the company's two plants. The outcome of this research was twofold. Firstly, transportation costs were reduced. And secondly, as a by‐product of the exercise, the marketing research analyst demonstrated to the managerial decision makers the potential contribution that management science could make to their decision making. Thus, a link was forged between the management scientist and the manager.
VL  - 4
IS  - 5
SN  - 0020-7527
DO  - 10.1108/eb014319
UR  - https://doi.org/10.1108/eb014319
AU  - O'Leary Ray
AU  - Iredale Ian
PY  - 1974
Y1  - 1974/01/01
TI  - Increased Profits through Improved Physical Distribution Productivity
T2  - International Journal of Physical Distribution
PB  - MCB UP Ltd
SP  - 263
EP  - 275
Y2  - 2024/04/19
ER  -