The costs of physical distribution, like the costs of production or marketing, consist of a number of elements whose prices are frequently determined independently and without apparent reference to each other. In the same way that production costs can be controlled by varying the inputs of capital, raw materials and labour according to their current cost relationships; or the efficiency of a marketing programme maximised through judicious adjustment of the marketing mix, so can the costs of physical distribution be minimised by scientific warehouse location, inventory control, transport mix analysis, containerisation and route planning. Widespread application of operational research techniques, industrial engineering and marketing research mean that the spectacular savings available in the past in marketing and production have been achieved.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 1972, MCB UP Limited