Changes in channels of distribution caused by market development

DONALD L. SHAWVER (Secretary‐Treasurer, American Marketing Association and Chairman and Professor of Marketing, University of Missouri)
NORMAN D. FRENCH (Professor of Business Administration, University of Missouri)

International Journal of Physical Distribution

ISSN: 0020-7527

Publication date: 1 January 1971

Abstract

The comparative analysis of channel structures may offer early warning of changing distribution requirements

Citation

SHAWVER, D.L. and FRENCH, N.D. (1971), "Changes in channels of distribution caused by market development", International Journal of Physical Distribution, Vol. 1 No. 1, pp. 16-18. https://doi.org/10.1108/eb014257

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Publisher

:

MCB UP Ltd

Copyright © 1971, MCB UP Limited

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