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Life Business Training —: A Human Resource Foundation for Developing Organisational Cultures

Dennis Bumstead (Managing Director, Fordwell Ltd (Management Consulting), UK)
David King (Consultant and Fordwell Associate)

Journal of European Industrial Training

ISSN: 0309-0590

Article publication date: 1 July 1985

73

Abstract

Managers have a particular opportunity at the moment to tackle core business issues rather than relatively peripheral matters. The opportunity arises out of the prolonged series of upheavals which have replaced the relative economic calm of the 50s, 60s and early 70s. It arises because an increasing number of “hard‐nosed” managers acknowledge that supposedly “soft” issues, such as motivation, culture and values, are central to even medium‐term business effectiveness. This, of course, was the central conclusion of Peters and Waterman's In Search of Excellence which has reached huge numbers of managers with its sales of over five million copies.

Citation

Bumstead, D. and King, D. (1985), "Life Business Training —: A Human Resource Foundation for Developing Organisational Cultures", Journal of European Industrial Training, Vol. 9 No. 7, pp. 9-12. https://doi.org/10.1108/eb014225

Publisher

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MCB UP Ltd

Copyright © 1985, MCB UP Limited

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