The Management of Technological Innovation and New Product Development
Abstract
Many firms are once again enjoying favourable business conditions after a number of very difficult years. The economies of the world have begun to grow, interest rates and inflation are down, and even though unemployment levels are still high, consumer spending patterns display a measure of optimism about the future. However, complacency is not advised; having made it through a deep recession, numerous companies now have to face a series of fresh challenges.
Citation
Rosson, P.J. and Martin, M.J.C. (1985), "The Management of Technological Innovation and New Product Development", Managerial Finance, Vol. 11 No. 1, pp. 5-15. https://doi.org/10.1108/eb013541
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited