Ethical Issues in Marketing Financial Services

Abstract

“A man becomes a professional, a cynic once observed, by doubling his prices, calling them fees and referring to his customers as clients. He might have added that the real professional gent doesn't advertise his services either” (OPINION from Accountancy Age, 13 August 1976.)

Citation

Bancroft, A.L. (1980), "Ethical Issues in Marketing Financial Services", Managerial Finance, Vol. 5 No. 3, pp. 257-270. https://doi.org/10.1108/eb013451