Corporate Planning ‐ the making of Strategy

Abstract

It is very easy to obtain agreement that corporate planning is a “good thing”, for the idea of planning has a powerful appeal to logic and reason which few would dare to refute. The need for planning is not, unfortunately, the same as the ability to plan well and it is in the performance that corporate planning can so easily come to grief Because it is never possible to turn the clock back, the success or failure of corporate planning is often hidden from view, and planners share the distinction with economists of always being able to “prove” they were right— simply because no one can prove they were wrong!

Citation

Hussey, D.E. (1975), "Corporate Planning ‐ the making of Strategy", Managerial Finance, Vol. 1 No. 1, pp. 40-48. https://doi.org/10.1108/eb013341