Four Publishers

Abstract

Luck, altruism, shrewdness, parsimony, industry, generosity, and what some authors (and librarians, perhaps) call hardness of heart have always been the characteristics of a successful publisher. He has first of all been a man of energy, sure of his own judgement, ready to accept losses, and (after success) conceited about his flair. In early days ready to work until all hours and to read every manuscript submitted to him (although comparatively few unsolicited manuscripts are worth publishing), he has been forced with the growth of his business to accept advice from employees of a peculiar type—those who, with no wish for glittering rewards, can tell him exactly what he needs to know about the inevitable avalanche. He has made friends in all professions; and these friends, also disinterested, have lent him their brains, instructing him in all sorts of possibilities in their own fields. He has used these friends without scruple.

Citation

SWINNERTON, F. (1961), "Four Publishers", Library Review, Vol. 18 No. 4, pp. 260-264. https://doi.org/10.1108/eb012353