When this magazine was started twenty‐eight years ago we decided that, as it was measurably a specialist periodical, the best policy to follow as regards distribution would be that of direct supply to subscribers, and we worked to that end, and successfully floated the magazine on that basis. But over the years we began to be caught in the tentacles of wholesale and retail agents to the number of about forty. These agents never appeared to us to be helpful in pushing the magazine, but they did show that they were much interested in the discount they would be allowed.
MCB UP Ltd
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