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British Food Journal Volume 26 Issue 6 1924

British Food Journal

ISSN: 0007-070X

Article publication date: 1 June 1924

Abstract

The unjustifiable claims made by manufacturers of a certain class with regard to their products are frequently of a startling character, such claims often being so utterly absurd that in the case of educated persons they serve not to recommend the puffed goods, but rather to hold up the manufacturer who makes such statements to ridicule. False claims and false allegations are always made with one object in view, namely, to obtain money by taking advantage of public ignorance. There are two distinct kinds of false claims and allegations: they may either be unfair and unjustifiable with regard to the properties, uses, and value of the article, or, what is far worse, they may be entirely false allegations as to the purity and genuineness of the product. With regard to the latter practice it is difficult to find words of condemnation sufficiently strong. The manufacturer not only sells an adulterated and inferior article, but boldly makes a statement to the public to the effect that the article is pure and genuine. It is unpardonable that men who claim to be honourable men of commerce should make such statements, knowing full well that the manufacture of the article consists in a process of adulteration. The effect of these malpractices is not only to gull the public, but to cause the manufacturer of products which are really genuine and of good quality to suffer severely. To any reasonable mind it is quite evident that really good and genuine products cannot be sold to compete in price with articles which, despite the strong claims that may be made for them, are inferior and often worthless. The unscrupulous manufacturer is putting money into his own pocket to which he has no right, and which in reality belongs to those who have suffered as the result of dishonest competition.

Citation

(1924), "British Food Journal Volume 26 Issue 6 1924", British Food Journal, Vol. 26 No. 6, pp. 51-60. https://doi.org/10.1108/eb011151

Publisher

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MCB UP Ltd

Copyright © 1924, MCB UP Limited