TY  - JOUR
AB  - In this section we look at banking in the single market, new directions in financial services marketing, the validity of the 4Ps for services marketing, measuring the marketing culture of a service firm, the erosion of bank margins, Citibank's global consumer banking network, and the pricing of services.
VL  - 10
IS  - 4
SN  - 0265-2323
DO  - 10.1108/eb010846
UR  - https://doi.org/10.1108/eb010846
PY  - 1992
Y1  - 1992/01/01
TI  - International Journal of Bank Marketing
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 5
EP  - 39
Y2  - 2024/04/19
ER  -