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International Journal of Bank Marketing

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 April 1992

Abstract

In this section we look at banking in the single market, new directions in financial services marketing, the validity of the 4Ps for services marketing, measuring the marketing culture of a service firm, the erosion of bank margins, Citibank's global consumer banking network, and the pricing of services.

Citation

(1992), "International Journal of Bank Marketing", International Journal of Bank Marketing, Vol. 10 No. 4, pp. 5-39. https://doi.org/10.1108/eb010846

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited