International Journal of Bank Marketing

Abstract

This section contains a range of topics from diverse, international, primary journals, including: an evaluation of PR effectiveness; a look at total quality management at Girobank, which was the first bank to win a British Quality Award; an examination of the principles of competitive marketing based on a case study; a discussion of how companies can sustain competitive advantage; and a report on retail‐oriented risk for bank branch operations.

Citation

(1993), "International Journal of Bank Marketing", International Journal of Bank Marketing, Vol. 11 No. 4, pp. 4-39. https://doi.org/10.1108/eb010845