Organisation and Business Development through Action Learning

Abstract

Organisational change in banking can be a difficult task, particularly considering the culture of bankers themselves. An innovative approach to achieve a total marketing orientation was adopted by Allied Irish Banks in conjunction with the International Management Centres. The commitment on the part of senior managers and a top down‐bottom up planning process was found to be critical to success.

Citation

Wilson, B. (1988), "Organisation and Business Development through Action Learning", International Journal of Bank Marketing, Vol. 6 No. 5, pp. 57-66. https://doi.org/10.1108/eb010844