A Cross‐cultural Comparison of Attitudes Towards and Usage of Credit Cards
Jean‐Charles Chebat
(Université du Québec, Montreal, Canada)
Michel Laroche
(Concordia University, Montreal, Canada)
Helen Malette
(Université du Québec, Montreal, Canada)
581
Abstract
A comparison of attitudes towards credit cards and purchase behaviours reveals some major differences between French and English Canadians. The determinants of frequency of usage are identified for both groups and reveal five attitudinal factors. Finally, it is shown that increased income does not lead to convergence of the two subcultures.
Keywords
Citation
Chebat, J., Laroche, M. and Malette, H. (1988), "A Cross‐cultural Comparison of Attitudes Towards and Usage of Credit Cards", International Journal of Bank Marketing, Vol. 6 No. 4, pp. 42-54. https://doi.org/10.1108/eb010837
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited