TY  - JOUR
AB  - An updated version of the original (1985) text, the book covers all aspects of marketing and selling bank services: the role of marketing; behaviour of customers; intelligence, planning and organisation; product decisions; promotion decisions; place decisions; price decisions; achieving sales. Application questions help to focus the readers' minds on key issues affecting practice.
VL  - 6
IS  - 3
SN  - 0265-2323
DO  - 10.1108/eb010833
UR  - https://doi.org/10.1108/eb010833
AU  - Cheese John
AU  - Day Abby
AU  - Wills Gordon
PY  - 1988
Y1  - 1988/01/01
TI  - Handbook of Marketing and Selling Bank Services
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 3
EP  - 186
Y2  - 2024/04/18
ER  -