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Adoption Patterns of New Banking Technology in Southeast Asia

William R. Swinyard (Brigham Young University, USA)
Leow Ger Ghee (University of Singapore)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 April 1987

252

Abstract

ATM cardholders and nonholders in the Republic of Singapore have been researched. Cardholders and nonholders are contrasted in their demographic, attitudinal and social characteristics and in their experience with technical products. The findings indicate considerable differences between cardholders and nonholders on most measures. Further, the profile of ATM cardholders appears to be consistent with Rogers' (1983) generalisation of the early adopters of innovations.

Keywords

Citation

Swinyard, W.R. and Ger Ghee, L. (1987), "Adoption Patterns of New Banking Technology in Southeast Asia", International Journal of Bank Marketing, Vol. 5 No. 4, pp. 35-48. https://doi.org/10.1108/eb010816

Publisher

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MCB UP Ltd

Copyright © 1987, MCB UP Limited

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