Banking on the Future
Abstract
The present competitive and technological enrivonment, and future activities, in the retail banking sector are considered. A range of financial services, and the types of organisation, financial and non‐financial institutions, which might provide them, are focused upon, and it is concluded that customer care and services plus technology‐based activities are the most sought‐after requirements.
Keywords
Citation
Murphy, W. (1987), "Banking on the Future", International Journal of Bank Marketing, Vol. 5 No. 2, pp. 54-58. https://doi.org/10.1108/eb010805
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited