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Banking on the Future

William Murphy (Western Trust & Savings Ltd, Plymouth Funds Transfer Sharing Ltd, Welwyn Garden City)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 February 1987

188

Abstract

The present competitive and technological enrivonment, and future activities, in the retail banking sector are considered. A range of financial services, and the types of organisation, financial and non‐financial institutions, which might provide them, are focused upon, and it is concluded that customer care and services plus technology‐based activities are the most sought‐after requirements.

Keywords

Citation

Murphy, W. (1987), "Banking on the Future", International Journal of Bank Marketing, Vol. 5 No. 2, pp. 54-58. https://doi.org/10.1108/eb010805

Publisher

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MCB UP Ltd

Copyright © 1987, MCB UP Limited

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