The Bank Marketing Scene in Saudi Arabia
Ghazi Habib
(University of Petroleum and Minerals, Saudi Arabia)
Ugur Yavas
(University of Petroleum and Minerals, Saudi Arabia)
Sami Kassem
(University of Petroleum and Minerals, Saudi Arabia)
Khalid Al‐Modaifer
(University of Petroleum and Minerals, Saudi Arabia)
623
Abstract
The macro‐environment of the banking industry in Saudi Arabia is considered, the development of commercial banking is discussed, and present banking activities with regard to branches, services and promotion are examined. This comprehensive look at the Saudi bank marketing scene draws on the work of published writers, interviews with banking officials and the authors' own observations and experiences.
Keywords
Citation
Habib, G., Yavas, U., Kassem, S. and Al‐Modaifer, K. (1987), "The Bank Marketing Scene in Saudi Arabia", International Journal of Bank Marketing, Vol. 5 No. 2, pp. 20-32. https://doi.org/10.1108/eb010802
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited