Prospects for Bank Share Shops

Abstract

UK clearing banks are well placed to compete successfully for any increased volume of share‐dealing business which may occur. They are taking steps towards establishing national retail share‐dealing networks for the first time. A large and growing number of customers now have attitudes to savings and investment which are consistent with share ownership. Customers prefer banks over competitors as sources of information, advice and places to carry out share dealings. The attitude of bank branch managers must be changed through the internal marketing task of motivation. At present they have a neutral or negative attitude to share marketing. In time the success of share shops will be dependent on large numbers of people actively trading their shares. However most shareholders are encouraged to hold on to their shares for some time. Encouraging customers to trade their shares frequently may be the biggest obstacle to success.

Citation

Guirdham, M. and Choo Tan, S. (1986), "Prospects for Bank Share Shops", International Journal of Bank Marketing, Vol. 4 No. 5, pp. 41-57. https://doi.org/10.1108/eb010793