Price‐Strat: A Decision Support System for Determining Building Society and Bank Interest Rate Mixes
Madan G. Singh
(University of Manchester Institute of Science and Technology)
Rod Cook
(University of Manchester Institute of Science and Technology)
64
Abstract
A novel decision support system (Price‐Strat) is described which helps senior managers in building societies and banks to take better interest rate mix decisions within a highly competitive environment by explicitly taking into account the competitors' moves. This system is one of a family of such systems which have been developed recently for tackling various strategic and operational decision‐making problems in different industries.
Keywords
Citation
Singh, M.G. and Cook, R. (1986), "Price‐Strat: A Decision Support System for Determining Building Society and Bank Interest Rate Mixes", International Journal of Bank Marketing, Vol. 4 No. 4, pp. 52-66. https://doi.org/10.1108/eb010790
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited