TY  - JOUR
AB  - Consumers do not select their main bank in a particularly conscious fashion; results of a survey of 558 Swedish bank customers and 53 bank branch managers indicated that for a third of respondents the choice was random. However, bank location, availability of loans, and payment of salary through a certain bank are reasons for choice, as is the influence of parents' choices. Choice is most probably a result of a match between bank image and consumer interests.
VL  - 3
IS  - 2
SN  - 0265-2323
DO  - 10.1108/eb010755
UR  - https://doi.org/10.1108/eb010755
AU  - Martenson Rita
PY  - 1985
Y1  - 1985/01/01
TI  - Consumer Choice Criteria in Retail Bank Selection
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 64
EP  - 74
Y2  - 2024/04/20
ER  -