TY  - JOUR
AB  - Savings institutions are progressively improving their sales orientation and provide some encouragement that such institutions are making stronger commitments towards being competitive in the new deregulated environment. The findings of a questionnaire‐based study conducted by FIMA and Hubbard and Associates within America also indicate that savings institutions' managements still have much to learn.
VL  - 3
IS  - 2
SN  - 0265-2323
DO  - 10.1108/eb010751
UR  - https://doi.org/10.1108/eb010751
AU  - Hubbard
AU  - Associates
PY  - 1985
Y1  - 1985/01/01
TI  - Financial Institutions Make the Move Towards a Sales Orientation
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 3
EP  - 24
Y2  - 2024/04/26
ER  -