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Marketing a Eurocurrency Syndicated Loan

Barry Howcroft (Banking Centre, Loughborough University)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 January 1985

346

Abstract

The success of the syndicated loans market over the past 15 years has been unmitigated due largely to its flexibility in raising large amounts of credit at very short notice for a wide range of borrowers. This flexibility is based on close personal contacts between major participating banks, and clear guidelines within international banks regarding acceptable minimum spreads and exposure to major borrowers. Syndicated lending has enabled banks to satisfy unprecedented levels of credit demand while managing a diversified loan portfolio. However, there is a risk of potential loss to banks through lending to borrowers with whom they have no direct contact.

Keywords

Citation

Howcroft, B. (1985), "Marketing a Eurocurrency Syndicated Loan", International Journal of Bank Marketing, Vol. 3 No. 1, pp. 43-53. https://doi.org/10.1108/eb010749

Publisher

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MCB UP Ltd

Copyright © 1985, MCB UP Limited

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