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Strategic Response to Non‐Bank Competition and Deregulation in the United States

Thomas W. Thompson (Virginia Commonwealth University)
Michael W. Little (Virginia Commonwealth University)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 March 1984

205

Abstract

The impact of the deregulation movement in the United States on commercial banks and other depository institutions is evaluated and their strategic responses to the intensification of non‐bank competition on the financial services industry are considered.

Keywords

Citation

Thompson, T.W. and Little, M.W. (1984), "Strategic Response to Non‐Bank Competition and Deregulation in the United States", International Journal of Bank Marketing, Vol. 2 No. 3, pp. 22-43. https://doi.org/10.1108/eb010742

Publisher

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MCB UP Ltd

Copyright © 1984, MCB UP Limited

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