Cash Management Services: Research Segmentation Strategies
Jerry White
(Canadian School of Management)
243
Abstract
Research is reported into 435 Canadian business corporations, and investigates their awareness and use of a range of banking services — in particular cash management services — discovering characteristics for differentiating the cash management services needs of different market segments.
Keywords
Citation
White, J. (1984), "Cash Management Services: Research Segmentation Strategies", International Journal of Bank Marketing, Vol. 2 No. 2, pp. 15-27. https://doi.org/10.1108/eb010737
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited