Some Current Issues in UK Bank Marketing
Ian J. Watson
(University of Warwick, England)
218
Abstract
In an earlier study the author examined the impact of marketing on the UK clearing banks, and the satisfaction of their senior management with the results. In this subsequent study he examines the views of branch management and compares their perceptions with those of senior management.
Keywords
Citation
Watson, I.J. (1984), "Some Current Issues in UK Bank Marketing", International Journal of Bank Marketing, Vol. 2 No. 1, pp. 22-30. https://doi.org/10.1108/eb010732
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited