TY  - JOUR
AB  - Findings from a national survey in which senior marketing executives from over 700 American banks are reported and appraise the state of personal selling in their banks. They assess managerial interest in improving bank selling performance and managerial commitment to making it happen.
VL  - 2
IS  - 1
SN  - 0265-2323
DO  - 10.1108/eb010731
UR  - https://doi.org/10.1108/eb010731
AU  - Futrell Charles M.
AU  - Berry Leonard L.
AU  - Bowers Michael R.
PY  - 1984
Y1  - 1984/01/01
TI  - The Personal Selling Orientation of Banks in the United States
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 12
EP  - 21
Y2  - 2024/04/25
ER  -