The Personal Selling Orientation of Banks in the United States
Charles M. Futrell
(Texas A & M University, USA)
Leonard L. Berry
(Texas A & M University, USA)
Michael R. Bowers
(Texas A & M University, USA)
233
Abstract
Findings from a national survey in which senior marketing executives from over 700 American banks are reported and appraise the state of personal selling in their banks. They assess managerial interest in improving bank selling performance and managerial commitment to making it happen.
Keywords
Citation
Futrell, C.M., Berry, L.L. and Bowers, M.R. (1984), "The Personal Selling Orientation of Banks in the United States", International Journal of Bank Marketing, Vol. 2 No. 1, pp. 12-21. https://doi.org/10.1108/eb010731
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited