Getting Bank Marketing to the Staff
Jonathan Coates
(Jonathan Coates and Associates, London)
139
Abstract
As the banks increase the number and complexity of their products and services in the marketplace they not only rely on the skills of their “sharp end” staff to be able to sell them, but also the staff must want to sell them. The article examines some organisations that have tried to get genuine staff involvement.
Keywords
Citation
Coates, J. (1983), "Getting Bank Marketing to the Staff", International Journal of Bank Marketing, Vol. 1 No. 3, pp. 27-35. https://doi.org/10.1108/eb010727
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited