To read this content please select one of the options below:

Marketplace Positioning in a Deregulated Environment

Thomas W. Thompson (Virginia Commonwealth University, USA)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 March 1983

300

Abstract

The strategic marketing response to deregulation is discussed, in particular to interstate banking, to the growing similarity between banks, thrift institutions and non‐banks and to the greater operational freedom implicit in technological change.

Keywords

Citation

Thompson, T.W. (1983), "Marketplace Positioning in a Deregulated Environment", International Journal of Bank Marketing, Vol. 1 No. 3, pp. 3-26. https://doi.org/10.1108/eb010726

Publisher

:

MCB UP Ltd

Copyright © 1983, MCB UP Limited

Related articles