TY  - JOUR
AB  - The authors are concerned with the problem of pricing the services provided by the clearing banks in the UK. Using group interviews, consumer attitudes to and perceptions of banking services are examined. Conclusions are drawn about the different benefits consumers receive from using banks and suggestions are made as to how these could be used as a basis for consumer‐orientated pricing policy.
VL  - 1
IS  - 2
SN  - 0265-2323
DO  - 10.1108/eb010725
UR  - https://doi.org/10.1108/eb010725
AU  - Lawson Rob
AU  - Watt Ann
PY  - 1983
Y1  - 1983/01/01
TI  - Marketing Orientated Pricing for UK Banks
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 53
EP  - 67
Y2  - 2024/04/23
ER  -