TY  - JOUR
AB  - The development of a bank sales management system is described. Using a modified management‐by‐objectives planning procedure, sales goals and strategies were formulated. Then the tasks of the line sales organisation, the branch banking system and the staff sales department were identified. As a result the bank now has a framework for its selling efforts.
VL  - 1
IS  - 2
SN  - 0265-2323
DO  - 10.1108/eb010724
UR  - https://doi.org/10.1108/eb010724
AU  - Johnson Eugene M.
PY  - 1983
Y1  - 1983/01/01
TI  - Planning and Organising A Bank Sales Management System: A Case Study
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 41
EP  - 52
Y2  - 2024/04/24
ER  -