Planning and Organising A Bank Sales Management System: A Case Study
Eugene M. Johnson
(University of Rhode Island, USA)
617
Abstract
The development of a bank sales management system is described. Using a modified management‐by‐objectives planning procedure, sales goals and strategies were formulated. Then the tasks of the line sales organisation, the branch banking system and the staff sales department were identified. As a result the bank now has a framework for its selling efforts.
Keywords
Citation
Johnson, E.M. (1983), "Planning and Organising A Bank Sales Management System: A Case Study", International Journal of Bank Marketing, Vol. 1 No. 2, pp. 41-52. https://doi.org/10.1108/eb010724
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited